learning about sub-culture in Brazil

Class C Brazil

The structure of the Brazilian society is simple and easy thinking to other countries. It’s a concept coming directly from the 50s and the economic boom last until the late 70s. The definition is based, overall, on the households gross monthly income, as it follows bellow:

  • Class A: above BRL 10.200
  • Class B: above BRL 5.100
  • Class C: above BRL 2.040
  • Class D: above BRL 1.020
  • Class E: below BRL 1.020

Today Brazil is considered one of the few countries included inthe BRICS clubs. With its almost 200 milions inhabitants, the country is considered by the World Bank a “Upper middle income” country, with a GDP at $10,720 in 2011. This is mostly due to the raise of the class C, which is today half of the population. Today the 54% is in the class C, in 2005 (only 7 years ago) the biggest classes were D and E making a global 51%.

You may not agree with this way of organising the Brasilian society, but it’s important to admit that the change is not only economic but more cultural. The brazilian portal DoLadoDeCá has delivered a series of really interesting video explaining what is the C culture, that they call – probably more correctly – suburb-culture. You can discover the real people behind datas. They give you their view on what’s going in their lifes, the real impact of this new era of Brazil on this part of the world. People that could make the change and give a better future to their families.

A Facebook page has been opened to let people interact about this topic, I’ll for sure be an important partner in this great moment for these people.

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About Davide Ballestra

Swiss Digital entrepreneur currently based in São Paulo.